Meat the future 

How can clean meat make a difference?

A brief history: The first hamburger, MAF and SuperMeat

Clean meat will...

Reduce Our Carbon Footprint

The meat, dairy and egg industries create significant damage to the environment. In 2006, the UN issued a report called “the long shadow of livestock” which looks into the effects of the livestock industries on the environment. The report states that livestock industries are one of the more significant factors in environmental damage.

These industries are responsible for the emission of 18% of global greenhouse gasses, including 40% of methane emissions, and 65% of nitrous oxide, which are 23 times and 296 times more effective than carbon dioxide in trapping heat, respectively.

Alleviate World Hunger

15 kgs of grain are needed in order to produce one kg of meat, making raising animals for human consumption a very wasteful endeavour.  Additionally, the amount of water needed in order to grow plant based foods is substantially lower than animal foods. Beef is the most wasteful, with 16,000 litres (4220 gallons) of water needed to create 1 kg (2.2 lbs) of meat. The quantities take into account the drinking water as well as the water used to create the animal’s food. In comparison, only 1600 litres (422 gallons) are needed to create 1 kg of wheat. The same study, predicts that 1 kg of clean meat would require only 640 litres (169 gallons) of water.

Save animals 

The rise in global per capita meat consumption means more competition in the ever more lucrative meat market. As the market becomes more competitive, consumers expect lower prices and meat suppliers must raise and slaughter more animals in less time. The result of this heightened efficiency is more animal suffering. Including but not limited to: the disposal of male chicks by throwing them by the thousands into garbage bags and the buckling of cows, who are left to wither away slowly, without adequate medical treatment.

Save resources

In addition to the forests that are cut down to provide grazing fields for livestock, much land is needed both to grow the grain to feed the animals and to dispose of their waste.

It’s not surprising that with the growing demand for meat, this land put together takes up a staggering 33% of the Earth’s land, the size of Asia. According to an Oxford study, clean meat would require 99% less land, 80% less water and 45% less energy to grow than conventional meat.

Improve Our Food Safety

The meat industry is one of the major contributors to the outbreak of infectious diseases such as various flu viruses, salmonella and mad cow disease.

Growth hormones and antibiotics are not necessarily ingredients we want in our food. Unfortunately, for now, they are part of it. Most people eat chicken meat, which is the product of an industry aiming to be as economically efficient as possible. The chickens in this industry live for only about 38 days -the predetermined time period it takes them to reach their maximum size. This unnaturally fast growth rate is achieved by growth catalysts injected into the chickens.

Important milestones



First Clean Meat hamburger

In August 2013, the first cell-cultured hamburger was cooked and tasted live on air in London, England. Professor Mark Post created the burger at the University of Maastricht. However, the majority of the muscle strands were grown in media with fetal bovine serum. In early 2015, New Harvest provided Mark’s lab with $50,000 to do more research on a completely animal-free system for growing clean meat.



MAF was founded

The Modern Agriculture Foundation is a non-profit organization, working to promote research in the field of clean meat as a viable alternative in the global food industry. We partner with students, researchers, academic institutions and the general public. Our aim is to raise awareness and funds for research of clean meat.



SuperMeat was founded

SuperMeat is dedicated to developing clean chicken meat and mass produce it globally to save animals, protect the environment and improve public health. 

Using tissue engineering techniques refined from regenerative medicine, animal cells are incubated in an environment that mimics the natural body of the animal. The cells are then enriched with nutrients that help the cells thrive and divide, growing into a full meal-ready piece of animal meat. SuperMeat has successfully raised more than $200K on Indiegogo and has entered research stage. 



SuperMeat receives 200% funding
In one of the most innovative and successful crowdfunding campaigns of 2016, SuperMeat far exceeds its original goal of funding. More then 5,000 backers help make the contributions a vivid reality. The world takes notice and SuperMeat is featured in more than a 150 international media platforms. 



The Cultured Meat Conference - a Path to Commercialization ​at the Technion Institute of Technology Haifa, Israel
The conference brought together academic, governmental, industrial and nonprofit entities from around the world in order to catapult clean meat research forward.

Another clean-meat startup, tentatively named Meat the Future, enters The Kitchen FoodTech Hub by Strauss, to work toward commercializing a tissue-engineering technology to create steak from bovine cells in a bioreactor.



Meat The Future was founded


The Modern Agriculture Foundation 
Emek Ahula 21
Modi'in ,Israel 


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