ALTERNATIVE PROTEINS

INNOVATION. SUSTAINABILITY. COMPASSION. IMPACT.

THE MODERN AGRICULTURE FOUNDATION (MAF)
Envisions a world where our protein sources are sustainable and compassionate
MAF is committed to advancing the alternative protein ecosystem in Israel and beyond. We bring an entrepreneurial mindset and ESG's strategy to achieve the organization's world-changing goals.

MAF 2022 FLAGSHIP PROJECT: THE FIRST ALTERNATIVE PROTEIN ACCELERATOR IN ISRAEL
 
Modern Agriculture Foundation (MAF), in partnership with MassChallenge Israel (MCIL), is proud to announce the launch of Better Plate, a unique alternative protein-focused track within MassChallenge Israel’s Core Accelerator 2022 Program.

WE ACCELERATE INNOVATION OF ALTERNATIVE PROTEINS. We help FOODTECH entrepreneurs in Israel and beyond

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THE CHALLENGE

The need for sustainable, diverse and healthful food sources to feed the world's growing population is dire. To avert an impending crisis, it is imperative to develop food alternatives that are safer, more sustainable, and cruelty-free.

OUR SOLUTION

By developing the alternative proteins sector, we can minimize the amount of land, water and natural resources used for food production, and significantly reduce the GHG and pollutant emissions of the food industry.

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OUR MISSION

To accelerate the growth of the alternative protein ecosystem, foster high-impact innovation, spark entrepreneurship, and nurture a collaborative community in Israel and beyond

 

A Better World

Shifting to alternative proteins is the most effective way to mitigate climate change and reduce cruelty to animals. We are doing good, and doing it well.

Innovation and Entrepreneurship

In order to shift our food systems, we need to innovate, think big, take risks and shoot for the stars. We encourage creative ideas and nurture dreamers.

Transparency

We act with honesty and openness. We believe in knowledge sharing and integrity as an integral part of our work and community ethics.

Act Local, Think Global

Israel is a piece in the global puzzle. We amplify Israeli ingenuity to create a better world by working locally, collaborating globally, and sharing our insights internationally.

Collaborative Community

Together we are stronger. The revolutionary movement we work to create is based on partnerships, inclusion, teamwork and diversity.

OUR VALUES

 

Better Plate
Accelerator Track

We are excited to announce the Better Plate Track, a unique alternative protein focused track within the MassChallenge Israel Core Accelerator 2022 Program

Alternative Proteins
IL Magazine

Alternative Proteins IL 2021 magazine – Israel’s ecosystem mapping, reviews, features and insights from local and international professionals.

Events

Conferences, seminars, webinars and community meet-ups

Community Building

Together we are stronger. The revolutionary movement we work to create is based on partnerships, inclusion, teamwork and diversity.

 
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Carole Bibas

Resource Development Manager

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Levana Shifman

Executive Director

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Tamar Sternthal

Communications Specialist (Volunteer)

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Shaked Golan

Project Manager

(Volunteer)

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The increasing availability of alternative proteins advances the animal advocacy movement. An appealing variety of nutritious protein options derived from non-animal sources decreases the demand for conventional meat, eggs, and dairy products.


Technology and animal advocacy nourish and enhance each other; greater human sensitivity to animal welfare generates more innovation. And more advanced technology spells less harm to animals.

 
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Food Visionaries is a global think tank supporting the disruption that is shifting the current food system towards a more ecological, sustainable, ethical and responsible production on a global scale.

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We are members of 50by40, a coalition of organizations dedicated to cutting the global production and consumption of animal products by 50% by 2040.

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We are members of Life & Environment, an Israeli Union of environmental NGOs leading the effort to influence the decision-making process in Israel towards sustainability and environmental justice.

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We are partners of AIM for Climate, a joint initiative that seeks to address climate change and global hunger by uniting participants to significantly increase investment in, and other support for, climate-smart agriculture and food systems innovation.