Final Dish Arrangements



Modern Agriculture Foundation and MassChallenge Israel

Alternative Protein Accelerator

Modern Agriculture Foundation (MAF), in partnership with MassChallenge Israel (MCIL), is proud to conduct the Better Plate accelerator track, a unique alternative protein-focused track within MassChallenge Israel’s Core Accelerator 2022 Program.

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MAF Accelerator partners and sponsors

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The alternative protein industry has the potential to solve the world's pressing climate and food security challenges. It is also one of the fastest growing high-tech fields in Israel. Local foodtech hubs and incubators, however, do not focus on climate change, sustainability, or animal welfare concerns. Numerous young promising companies therefore lack resources specifically tailored to assist in their first business steps.
At the beginning of 2022, The Modern Agriculture Foundation launched the Middle East's first alternative protein accelerator track: The Better Plate, a unique alternative protein-focused accelerator track.
Operated in partnership with MassChallenge Israel (MCIL) within MassChallenge Israel’s Core Accelerator, and coupled with an outstanding team of entrepreneurs, investors, and industry leaders, The Better Plate track accelerates Israeli and international early-stage startups developing plant-based proteins, fermentation, cultivated meat, or related sustainable food innovations that seek to disrupt the conventional animal protein sector.
In its inaugural 2022 cohort, between five to eight companies will participate in the groundbreaking, zero equity accelerator track, propelling them forward in their journey towards creating high-quality alternatives to animal proteins.

“A powerhouse of innovation, Israel is home to more than 100 companies working on alternative protein solutions. It is the ideal location for the Better Plate accelerator. With the most startups per capita, the Startup Nation attracts investments from the largest companies and VCs in the world and can quickly become the global hub for alt-protein technology.”
- Levana Shifman, Executive Director of MAF

“It is clear that the global appetite for meat and dairy products can no longer be met by unsustainable, conventional means. MassChallenge Israel is proud to support the urgent mission of identifying healthy, affordable, low carbon footprint solutions, and is excited to partner with the Modern Agriculture Foundation to offer the Better Plate track.”

- Aaron Zucker, Managing Director of MCIL


We help create a BETTER plate, a BETTER world


For more information and collaboration options, please contact:

MAF Accelerator

in-kind partners

The Modern Agriculture Foundation is an Israeli non-profit which promotes innovation, entrepreneurship and commercial scale manufacturing in the young and thriving field of alternative proteins. By nurturing early-stage startups developing transformational substitutes for traditional meat, dairy and egg products, MAF supports innovative solutions to create a more sustainable, kinder food system equipped to meet the nutritional needs of the world’s growing population even as water and land resources are diminishing.


MassChallenge Israel is the Israeli local branch or MassChallenge, a global network for innovators. MassChallenge Israel brings the cutting edge technologies of the Startup Nation to a global community of multinational businesses, innovators, philanthropists, and public sector stakeholders. Since its launch in 2015, it has accelerated more than 250 companies through Israel's largest, most diverse, and most international accelerator.