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Better Plate Accelerator

Better Plate accelerator is a unique alternative protein-focused track within MassChallenge Israel’s Core Accelerator Program.

The Better Plate track is a groundbreaking, zero-equity accelerator track designed to provide early-stage Foodtech startups with the mentorships, cross-sector networking, and business training the need to excel in their journey toward creating high quality alternatives to animal protein.

Applications for the 2024 cohort will open soon!
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What's on the Menu?


Comprehensive curriculum that covers key areas of business development, including product development, marketing, sales, financials, fundraising and legal, regulations, market opportunities and contract manufacturing.


Access to a network of experts in the alternative protein industry, who provide general expertise and industry-specific insights and tools.


Individualized mentorship that allows startups to advance their goals based on their specific needs, with mentors from a variety of fields providing support and guidance.

Do you want to support the 2023 cohort by becoming a sponsor?

Our Story

In early 2022, The Modern Agriculture Foundation launched Better Plate, the Middle East's first alternative protein accelerator track. This unique program operates in partnership with MassChallenge Israel's Core Accelerator, and benefits from a distinguished team of entrepreneurs, investors, and industry leaders.


Better Plate aims to accelerate Israeli and international early-stage startups that are developing sustainable food innovations such as plant-based proteins, fermented foods, or cultivated meat. The goal of the program is to disrupt the traditional animal protein sector and promote a better, healthier world.

The First Cohort 2022

In July 2022, MAF celebrated the sweeping success of its first cohort! 

Our Sponsors